Constructing Your Online Presence: Responsible Use of Social Media and Online Platforms

In an age where most of our lives are displayed online, whether with blogs, social media outlets, videos, or even personal websites, it can be easy to forget how much impact the content you place online can have. Building an online presence is very similar to building a home. Each piece, each measurement, and each action is key to the overall results. A poor choice in action, an incorrect measurement, or a faulty material could bring down the entire home in little to no time at all. Unlike a home though, you can't just pick up the pieces and start back over. Your online presence can ruin your life, both professionally and personally, if given the chance. 

How? 

Your online activity can be used against you when you hold any kind of authority.  Whether it be a social media post, content written by you on a blog or website, or even a video created and shared, if it contains information that is in any way offensive, derogatory, or otherwise disagreed with by a coworker, employer, friend, parent, child, client, etc. it can come back to haunt you.  Technically once you put something out on the internet it becomes public property.  While there are some limits to this, and you might have limited privacy, social media typically doesn't fall under these categories, and your information is open to pretty much anyone who wishes to pull it if they try hard enough. 

How then, can you protect yourself without locking down your online presence?  It's simple: think twice before posting.  Consider each "piece" to the online presence you are building. If it won't benefit the end results, or won't serve as a positive contribution to your personal or business life online, it might be best to leave it off the internet. Consider who could potentially see what you are posting, and think through how it could be received by various people in your contacts. Consider too the safety factors in what you are posting. If it in any way gives information as to your location of residence, information about your children and/or other family, etc. be mindful of posting because you could be putting yourself and others at risk. 

This is even true for clients here at Williams Construction. We know you are excited about your new home. We enjoy watching our clients' joy as they see their dream house become a reality, brick by brick. However, taking photos, talking about the location, tagging your new neighborhood, etc. could be putting you and your family at risk when your home is finished. People far beyond Polk County, and even outside of Central Florida, can see those posts. By all means, share your joy with your family and friends (and we do appreciate the online shoutouts from our customers!), but we urge you to be careful with how much detail you include in these posts. Our goal is to make sure our homeowners are happy AND safe, so think twice before posting! 

While we can't build your online presence for you, we CAN take care of everything from designing and building your dream home, to adding another office onto your business for a growing staff. We handle jobs of all sizes for customers throughout the greater Winter Haven area, so give us a call!